That Was Never The Way...
Epic song and music video by Chris Slanton as an author, producer and director
Chris Slanton is an artist and performer whose sound blurs the lines between the melodies of pop and the ominous textures of dark-wave. Recently, he set out to unleash a brand new single release - a project titled That Was Never The Way…
The song has multiple layers that really add life and character to it. The beat is an absolute mastodon, with gigantic grooves, massive low-end, and a crunchy top end that cuts right through the mix. The sonic textures and big melodic pads are really well-arranged, blooming seamlessly around the rhythm and allowing the vocals to pop out at the forefront to the mix. As you might imagine, a great vocal performance is really at the core of greatness in this particular genre, and thankfully, Chris does not fail to impress with his masterful delivery and dynamic lyrical flow. His songwriting comes from a very personal place and feels very expressive, but at the same time, it is also very catchy and easy to relate to - few artists can combine integrity and appeal so successfully, but it definitely feels like an easy task for Chris, who performs with passion and vision. (by Andrew a.k.a. Laserlife)
The song and the final master was presented on The Battle of Stockholm, which was organized by PureMix with hosting by Greg Wells and Andrew Scheps, who shared huge experience in mixing and production of music. It has got positive feedback.
In 2020 the single had been approved to MTV US and MTV2 UK as well as several US, UK, and EU radio stations.
